Design by Understanding.

I’m a Product Designer with a background in psychology and industrial design. My work is grounded in understanding people — designing digital products that are intuitive, meaningful, and aligned with real human behavior.

With experience across e-commerce, fintech, and digital services, I help teams turn complex problems into clear, usable interfaces. I believe design isn’t just about making screens — especially in a world where AI can generate layouts. The real value lies in the process: uncovering user needs, building empathy, and aligning stakeholders around a shared vision. That’s where my background allows me to deliver the most impact.

I’ve collaborated with development teams, designed for startups, and supported companies that need design expertise but don’t have a dedicated team. My approach blends research, structure, and aesthetics — always aiming for clarity, empathy, and measurable results.

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